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Lamborghini Aventador LP700-4: The Commercial

Lamborghini Aventador LP700-4 takes on the landscape There was a time in the dim and distant past (well, the 1980s) when advertising cars was easy – you just made them look as dramatic as possible and hoped viewers would think that buying the car being advertised would imbue them with endless cool. But then the world was made to feel guilt by a new religion which was even better than the Catholic Church at making its followers feel bad for anything in life that feels good – the ‘Global Warming’ believers. These descendants of the ‘Hole in the Ozone Layer’ brigade and the ‘New Ice Age’ predictors’ have managed to frighten a big chunk of the West’s population in to believing they are somehow to blame for our climate change, and in doing so have terrified car makers in to making anything other than fluffy-bunny adverts.

Mercedes-Benz World

By Ben Whitworth First Official Pictures 26 October 2006 11:40 The lowdown The name says it all - Mercedes-Benz World. Situated next to the historic Brooklands race circuit and museum in Weybridge, Surrey, this multi-million pound group of designer buildings is Mercedes’ shiny new experience centre. Sitting in 60acres of parklands, it’s the ultimate one-stop Mercedes shop, with everything from a conference centre to an off-roading circuit.

Umea Institute of Design degree show 2010

Earlier this month, Car Design News attended Umea University's annual degree show. Covering student work from the MA Interaction Design, Advanced Product Design and Transport Design programs and the BA Industrial Design program, it was the first exhibition overseen by Umea's new Rector, Anna Valtonen, formerly head of Design Research & Foresight at Nokia. In a departure from the show's traditional format, this year saw keynotes and workshops spread over two days.