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Saab targets customers' hearts, brains and wallets in North America

Saab executives said they're optimistic the struggling brand will be able to attract customers despite production stoppages at the company's Trollhaettan, Sweden, plant and cash flow problems. The Swedish automaker aims to target consumers and instill confidence with a grass-roots marketing campaign that focuses on the "heart, brain and wallet," Saab Cars North America President Tim Colbeck told reporters at Saab's North American headquarters in suburban Detroit on Thursday. Colbeck said the company must move away from selling vehicles based on price and focus more on making customers enthusiastic about driving Saab's vehicles.

The real Bond car: Aston Martin that inspired 007 for sale

A gadget-packed Aston Martin that’s said to have been the inspiration behind James Bond’s Aston Martin in Goldfinger has been revealed in London prior to going up for auction at Blenheim Palace in July. The 1954 Aston Martin DB2/4 has been expertly restored by its current owners – who actually didn’t know the car could have inspired Fleming until they began restoring it. Years of research – and the nine-month nut and bolt renovation – followed, producing what auctioneers believe is a car that, if the right people are in the auction crowd, could make the owners very rich indeed.

CAR interviews AMG's ex-boss Volker Mornhinweg

Volker Mornhinweg has single-handedly transformed AMG, turning the in-house tuner into a fully fledged and independent supercar manufacturer. During his five-year watch he built up an outstanding team of engineers and designers, and his enthusiasm for fast and dynamic cars was as contagious as it was never-ending. In April he will leave AMG and take on the new role of overseeing Mercedes’ van operations – a vital, but very different role.