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Interior Motives China Conference to explore new design directions

Chinese consumers are driving new design directions, and CDN's Interior Motives China Conference in Beijing next week is set to explore how. Titled ‘New brands and the search for a design identity', the conference features an impressive speaker line-up that blends the international (Chris Bangle and VW's Wolfgang Muller Pietralla) with the regional (GM PATAC's Friedhelm Engler, Ford China's Chelsia Lau and PSA-Peugeot/Citroën China's Robert Walker), with the domestic (Shan Wei of the Beijing Automotive Technical Center (BATC), and Ken Ma of SAIC). The annual conference is the third in China to be hosted by CDN's magazine Interior Motives, and will be held on Wednesday 21 April, and Thursday 22 April, just in advance of the opening of Auto China 2010 in Beijing on Friday (23 April).

Hearing the call of the auto-show siren

Margery Krevsky walks over to a display case containing several hood-ornament reproductions. “This is probably the most famous hood ornament in the world,” she says, pointing to Rolls-Royce's “The Spirit of Ecstasy.” The story behind it “could be made into a movie,” as she put it. And it would be worth watching for car enthusiasts.

Buick Excelle and Invicta at Beijing

By Guy Bird Motor Shows 21 April 2008 16:02 Why would such a quintessentially American brand like Buick unveil its cars in China first? Simple economics: China overtook the USA as Buick’s number one market over a year ago, allegedly on the back of the reputation of the old emperor of China having a preference for the brand. Buick (and parent brand GM) couldn’t be happier as the Buick Excelle has become a top ten seller over here. Buick’s double launchGiven this Chinese love it makes perfect sense for GM to launch not one but two cars at the 2008 Beijing motor show.