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BMW US revives ‘The Ultimate Driving Machine’ +video

BMW 5-Series Refuel Advert - Ultimate Driving Machine As car slogans go, the ‘Ultimate Driving Machine‘ from BMW has probably been one of the most successful slogans in car history. Which made it all the more surprising when they dropped it. Their arguments for changing their marketing direction were sound, but always seemed a bit misguided.

Jaguar design through the eyes of art students

London's Clerkenwell Design Week runs from May 21-23, serving as the United Kingdom's leading independent design festival. Jaguar is the primary sponsor this year and for the event, it challenged students at the Royal College of Art to create a joint exterior and interior form study which “expresses their vision of future Jaguar design language in either a sports or luxury context.” Ewan Gallimore and Claire Miller won the contest with the F-type skeleton pictured, beating eight other teams. "We began the project by looking at light, specifically the way the light falls within the space at Clerkenwell," said Gallimore and Miller.

Suzuki G70, Swift Range Extender at 2012 Geneva motor show

You will not find too many detractors when it comes to the Swift, particularly in its Sport guise, but its clean-living brother was one of the two highlights on the Suzuki stand. The rather convolutedly-named Range Extender was actually first shown at Geneva in 2010, but has since undergone further development. More interesting is the G70.