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Lexus launches 'Design Matters' campaign

Lexus has hosted an event called ‘Design Matters' in New York City, as part of a new strategy to showcase the brand's commitment to design. Toyota's global president Akio Toyoda attended the event along with Mark Templin, executive vice president of Lexus International, who said, "Lexus is expanding as a global company and we need to speak to a broad global audience. There's no better way to do that than through design." Templin used the event to announce its other design-related campaigns.

Richard Petty honored in North Carolina with customized Dodge Challenger

NASCAR legend and team owner Richard Petty took a break from his busy schedule on May 28 to host his inaugural Spring Fling Car Show at Petty's Garage in Level Cross, N.C., and to accept delivery of the Legacy Dodge Challenger. The car was created to pay tribute to the famous driver and promote vehicle-lift safety. The event was sponsored by the Automotive Lift Institute.

Designing the sound of tomorrow's electric cars

By 2019, the European parliament has ordered that all new electric cars sold in the EU must be fitted with a device that emits noise to make them more audible to pedestrians. With safety legislation in America and elsewhere set to follow, this presents an opportunity to completely rethink the sound electric cars make. It's a chance to take it beyond a warning sound by considering something that harmonizes with its surroundings.