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BMW i3 & i8 EVs: BMW plan new ways to sell their ‘i’ cars

BMW are looking at new ways to sell the i3 & i8 EVs BMW has big plans for its ‘i’ cars (the i3 and i8), the BMW take on the future of motoring. But not only are BMW embracing new eco technology with the electric i3 and i8, they’re seeking to break the mould when it comes to selling too. It seems BMW think that the launch of the new ‘i’ brand is the right time to look at more modern ways of selling their cars than simply running a few adverts and having nice shiny showrooms.

'Dalek' taking on charity challenge

A GROUP of Doctor Who die-hards from Warwickshire have transformed a battered old car into a Dalek for a charity rally across Europe. Four friends have spent months turning the seven-year-old Fiat people carrier into a four-wheeled likeness of The Doctor's arch-nemesis for the Wacky Rally, starting Friday. Clare Brookes, a funeral director by trade, is hoping the eye-catching car - which has a loud hailer jammed in the sun-roof that emits "exterminate" on demand - will help them raise money for the Teenage Cancer Trust.

Volkswagen Beetle R: Frankfurt debut planned?

2012 VW Beetle R - a Hot Beetle However hard they tried – and they did for a while – Volkswagen never managed to make the reborn VW Beetle anything more than a novelty; a girly car with a flower vase for girly drivers. That was enough to make the Beetle sell in almost respectable numbers in both North and South America, but it consigned VW’s retro effort to the novelty bin in Europe, where we tend to know a cynical marketing ploy from a real car. But Volkswagen seem intent on making the 212 VW Beetle rather more credible.