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Volkswagen Golf R 400 IS going in to production

The VW Golf R 400 (pictured) is going in to production Well, we did say the VW Golf R 400 – which debuted at the Beijing Motor Show last week – looked production ready. And it seems it is. Car and Driver have had confirmation from VW’s R&D boss, Heinz-Jakob Neusser, that the Golf R 400 isn’t a concept after all but the first look at a new extreme Golf.

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

Chevy Volt will do 230mpg

GM are claiming 230 mpg for the Chevy Volt The premise is that the vast majority of buyers for the Chevy Volt will do no more than 40 miles a day. Which just happens to be the range that the Volt has. So I suppose they could have worked out the cost of the electricity to fully charge the Volt, converted that in to the cost of petrol and come to the conclusion that it does 230mpg.