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Lexus launches 'Design Matters' campaign

Lexus has hosted an event called ‘Design Matters' in New York City, as part of a new strategy to showcase the brand's commitment to design. Toyota's global president Akio Toyoda attended the event along with Mark Templin, executive vice president of Lexus International, who said, "Lexus is expanding as a global company and we need to speak to a broad global audience. There's no better way to do that than through design." Templin used the event to announce its other design-related campaigns.

Nissan inaugurates new studio in Taiwan

Nissan opened its new Yulon Nissan Design Center (YNDC) in San-Yi, Taiwan yesterday, November 5th. The recent addition joins the global stable of Nissan studios responsible for bringing top talent and the best in creative design thinking to the company's global products. The YNDC studio joins Nissan's Atsugi and Harajuku Design Centers in Japan, the Nissan Design America studios in Farmington Hills, Michigan and San Diego, California and the Nissan Design Europe facility in London, UK.

Fiat 500 Pink – now it’s the 500C convertible

The Fiat 500C Pink convertible hits the UK - but only 300 of them Fiat have been busy doing what BMW have done with the MINI – and Audi seem intent on doing with the new A1 – namely churning out special editions all over the place to keep punters interested and make sales. And it seems to work.  Buyers like something that stands out from the crowd and of which there will be a limited run. Step forward the Fiat 500 Pink, launched by Fiat a few months ago in the UK and limited to just 500 units.