Gmax Gm67spc Helmet 2x-large Gloss Titanium Dot-approved W/clear Shield 167-0478 on 2040-parts.com

Commentary: Victoria Beckham appointed Creative Design Executive at Range Rover

On hearing that Victoria Beckham (aka Posh Spice) had become Range Rover's Creative Design Executive last week, initial reaction was to check the date – was it April 1st? Apparently Land Rover wasn't fooling anybody, instead sending shockwaves through the automotive industry with the announcement, made at the unveiling of the Evoque at Kensington Palace, London. Celebrity brand tie-ups are nothing new – Justin Timberlake is currently the Audi A1's brand ambassador – yet the implication is that Beckham's involvement with Range Rover will go much further.

Fisker Automotive begins hiring blitz

Fisker Automotive will hire 120 workers in the coming months to staff the former General Motors factory in Wilmington, Del., that will build Fisker's next plug-in hybrid sedan, due in 2013. Code-named Project Nina, the future car will join the plug-in Karma sedan in Fisker's lineup as the company expands its portfolio of premium hybrid cars. The Karma is launching this year, and production of the future sedan--expected to be priced at about $39,000 after government incentives--would begin late next year.

BMW launches i sub-brand

BMW yesterday revealed one of the more significant mobility plans since the inception of the automobile: the BMW i sub-brand. The new brand seeks to integrate sustainable elements with a slew of powerful technology whilst simultaneously improving mobility across both private and public platforms. The first vehicles will be launched in 2013.