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New BMW website shows off ActiveE data

BMW launched a new website Thursday that presents range, cost savings and environmental impact data taken from 700 ActiveE drivers (dubbed “Electronauts” by BMW … really guys?) to inform consumers about the potential savings of electric vehicles. Titled the "Electronaut Effect," BMW's BMWActivatetheFuture.com, is dedicated to the ActiveE drivers, providing even more data and allowing the drivers to compare a variety of data, including the average number of charges each car requires per day and how performance varies from the East Coast to the west. Through this site, ActiveE drivers can also see which "Electronauts" are in the top 25 based on a specified set of data points, for instance who has traveled the most miles and who has charged the vehicle the least.

Hong-ik University Design Degree Show 2004

Graduating students from the Transportation Design course at Korea's Hong-ik University presented their work in the 2004 Degree Show entitled 'Design Concert', held December 7-13 in the International Design School for Advanced Studies (IDAS) in Seoul. The works shown are based on a wide range of vehicle concepts and brands. The' Professional day', which is an annual event, was also hosted on the exhibiition opening evening with graduating students, professors and professional designers from the automotive industry.

Chrysler launches 'Born Makers' ad campaign

Chrysler is launching its ad campaign for the 2015 200 sedan on Saturday. The brand gave us a sneak peak of the new Ameri-centric commercial on Friday. The effort will include 30- and 60-second television spots and in-theater ads in addition to activity in print, digital and social media.