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BMW seared into consumer minds: New ad technology takes ‘branding' to another level

How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?

Chrysler reportedly set to expand Toledo assembly plant

The Chrysler Group is planning to expand its Toledo, Ohio, assembly complex, adding a second shift and more than 1,100 jobs to the operation that currently builds the Jeep Liberty and Dodge Nitro SUVs, the Toledo Blade newspaper reported Thursday. The $365 million investment could be the first of several major expansions to Chrysler's Toledo operations, which also include production of the Jeep Wrangler at the nearby Toledo North Plant, the newspaper reported. The automaker disclosed the plans in documents filed in a city tax application that will be discussed by local officials at a meeting Thursday night, the report said.

Dacia won’t build a car smaller than the Sandero

The Dacia Sandero (pictured) will remain Dacia’s smallest model In austere times, budget buys sell. Which is why Dacia is having so much success with its compact Sandero and Duster SUV. With prices on the Sandero starting at just £5,995 and Duster SUV prices as little as £8,995 (although you’ll have to pay £10,995 for a 4WD version), car buyers are buying Dacias as quickly as Renault can build them, with sales in a European market that shrank by 7 per cent last year up by 18 per cent to 90,000 cars for Dacia.