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Who's Where: Christopher Svensson and Joel Piaskowski swap roles at Ford

Ford's Christopher Svensson and Joel Piaskowski have swapped roles, with Svensson becoming exterior design director, The Americas, and Piaskowski director of design, Asia Pacific. Svensson, who will report directly to Moray Callum, Ford's executive design director, The Americas, is based in the carmaker's Dearborn studio. He oversees the exterior design team responsible for developing new products in the North and South American regions as well as supporting Ford's global design.

Laurence Fishburne reprises Morpheus role for Kia Super Bowl ad

When we drove the Kia K900 recently, we asked, “Do buyers in the BMW 5-series/Mercedes E-class/Audi A6/Lexus GS class want a prestigious nameplate as much as they want radar adaptive cruise control?” In Kia's new Super Bowl spot starring Laurence Fishburne, Morpheus says yes. The Korean automaker's snatched up the erstwhile voice of Cadillac to reprise his beloved character from the "Matrix" trilogy in the hope of suggesting that reality is mutable, luxury isn't about nameplates, and the K900 will open your eyes to a world of improbable possibilities. Despite the explosions, melting dinner utensils and airborne automobiles of the ad, we actually preferred the making-of video released at the same time as the Super Bowl clip, which you can watch below.

CCS- American Iron and Steel Institute Challenge 2005

Transportation Design students from the College for Creative Studies in Detroit recently presented projects done in conjunction with the American Iron and Steel Institute (AISI). Three students were selected from the college to complete an internship: Chris Piscitelli, Sylvian Bryan and Sang Hoon Shin. They took on the challenge to design a 'functional, innovative and extreme-inspired vehicle that integrates environmental responsibility, cost efficiency and advanced steel materials.' Aside from the peripheral criteria, it is the 'extreme' theme that sticks, the brief satisfyingly encouraging students to really provoke with their imaginations.With the Challenge now in its 17th year, AISI puts its considerable resources to good use, Piscitelli, Bryan and Shin each receiving much support during their internship program, which includes producing scale models of their designs.