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Lexus takes Gen XY on a 'Dark Ride'

Lexus' small CT 200h hybrid won't go on sale until February, but a short online movie called Dark Ride is already promoting the vehicle and reaching out to younger buyers. Lexus and its ad agency, Skinny, aim to generate excitement among consumers 16 to 44 -- known as Gen XY. That demographic is a far cry from the median age of Lexus' owners -- 57.

McLaren Automotive Company created as an independent

The McLaren P11 will be the first of McLaren Automotive's new cars in 2011 The whole road car business at McLaren is to be made an independent company – McLaren Automotive – and is aiming to produce 1,000 cars a year by 2011 and 4,000 a year by 2015. McLaren plans that the cars they produce will be more exclusive, and more expensive, than the competition from Italy. The ball will start rolling with the McLaren P11, a car aimed squarely at the F430/Gallardo market.

Grand National Roadster Show kicks off in California

History continued today at the Fairplex in Pomona, Calif., as the 62nd annual Grand National Roadster Show opened its doors for the weekend. Twelve open-topped hot rods will vie for the title of "America's Most Beautiful Roadster" and the right of their owners to scratch thier names onto the accompanying nine-foot-tall trophy. A few minor tweaks to the rules will make this year's judging something new.