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So Cube ads aren't square, Nissan hires college kids

To bring college students into Nissan dealerships to look at the quirky new Cube, Nissan North America has asked for a little help--from college students. Nissan has retained marketing classes at 10 large U.S. universities to create ad campaigns that will run on their campuses this spring.

Tesla Model X

Tesla is set to expand its all-electric range with the introduction of the Model X. The crossover shares a large percentage of its architecture with the Model S sedan, including its chassis-mounted battery pack and axle-mounted drive units. The Model X retains a traditional two-box configuration, which continues the brand's strategy of producing EVs that, visually, are wholly conventional.

Bonneville broadcast will add pepper to the salt

If you've ever been to Bonneville during Speed Week, you know what a thrilling corner of the motorsports world the place occupies: standing out on the endless, blazing-white expanse of salt, hearing the cars before you see them, seeing first the roostertail of salt rocketed into the air, then the tallest part of the rear fin, then the car itself, blasting over the curvature of the Earth, followed by engine cutoff, popping chutes, deceleration and the giddy celebration of driver and crew as yet another record falls. But most people -- those with jobs, kids, responsibilities (where are your priorities, people???) -- will never get a chance to go. So this year, the Southern California Timing Association has made a deal to broadcast audio of the entire Speed Week live, as it happens, direct from the salt, on the fabulous internet.