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Koenigsegg One:1 – 1400 hp & 280mph

Koenigsegg One:1 (pictured) 1400 hp & 280mph In a wide ranging interview – in which Bloomberg compare Christian to a benevolent Bond villain – Christian reveals that plans for the One: 1 have moved on in the last year, and what he has in store is impressive indeed. The Koenigsegg One:1 will come with 1,400 horses – more than we imagined – and it will indeed boast one hp for every one kilogram. But that weight is a weight including all fluids and even the driver.

GM launches Corvette ads on television

WITH VIDEO -- The first work from Goodby, Silverstein & Partners' new client, General Motors' Chevrolet, is out, and it's a testosterone-filled, 45-second TV spot for the 2011 Corvette. The ad, which aired for the first time Tuesday night on ESPN, marks GM's return to TV advertising for the Corvette after a five-year absence. Titled "Still Building Rockets," the commercial shows footage of rocket scientists juxtaposed with snapshots of GM plant workers building a Corvette.

Ferrari debuts 7-year free-maintenance plan

Need another reason to buy a Ferrari, if you have the means? The Prancing Horse is now offering a free, seven-year scheduled-maintenance program for those who put a 2012 California, 458 Italia or FF in their driveway. Ferrari announced the program this week for North America, and it will roll out in global markets over the next few months.