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Peugeot 208: More details & Video

Peugeot 208 - video and extra detail We’ve already covered the reveal of the Peugeot 208, but most of the information we had was in advance of Peugeot’s official release of details on the replacement for the 207. So we thought we should update with the extra bits that have come in from Peugeot on the new 208 this morning. There are already more photos in the gallery for the Peugeot 208 (below) than Peugeot sent us, so we’ve covered that.

Ford B-Max concept

The Ford B-Max concept from Geneva previewed more than just an evolution of the Kinetic design language. The B-Max demonstrates a production ready B-pillar-less sliding rear door, as well as other ecologically minded additions, strongly suggesting that the show car is little more than a thinly veiled doppelganger for a production model. The B segment car is powered by a turbocharged three cylinder, one liter EcoBoost engine, combined with a start-stop mechanism to produce significantly improved economy and CO2 ratings.

MINI’s Olympic Marketing Masterstroke

BMW has spent £40 million sponsoring the 2012 London Olympics, but it’s a small fleet of remote controlled MINI’s that provide the value. BMW has done all it can to promote its sponsorship of the 2012 London Olympics, and with a spend said to be in the region of £40 million, who can blame them? But it’s not just local shopkeepers and enthusiastic small businesses that are hamstrung by Olympic rules on advertising, the Olympic sponsors are too.