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What's the difference between styling and design? [w/Video]

2953 Analytics' managing director Jim Hall explains the subtle but important difference between design and styling in a video from Autoline.tv. Hall believes design means how well the object functions, looks and feels, while styling is predominantly about giving it presence and increased aesthetic value. It's important then, he argues, not to interchange the two words.

Reuss: GM considering 'something really fun' for Buick

Buick dealers still salivating over the Riviera concept that General Motors unveiled at last month's Shanghai auto show should take a deep breath: There's little chance that the flashy coupe will ever grace a Buick showroom. But they should view the Riviera -- which GM says points to the brand's design direction -- as a signal that GM is serious about adding pizazz to the Buick lineup now that the 110-year-old brand, which barely survived GM's bankruptcy four years ago, is getting comfortable in its born-again skin. "We've very carefully built Buick back to a brand that has respect," GM North America President Mark Reuss told Automotive News.

CDN-GM Interactive Design Competition - Exterior Phase Launched

We're pleased to announce the launch of the second phase of the CDN-GM Interactive Design Competition, which challenges design students in North America to create an exterior design in response to briefs from each of GM's four brands – Buick, Cadillac, Chevrolet and GMC. This second, exterior design phase of the competition – which can be found at www.cardesigncontest.com – follows on from the previous interiors design phase and again challenges students to design against briefs set by each of GM's four brands. Remember, you don't have to have entered or registered for the interiors phase in order to take part in this exterior phase of the competition.