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Ford promote accessible & affordable technology in new campaign

Ford’s Active Park Assist parks a Focus on the roof of a skyscraper We do sometimes moan that cars are becoming so clever that it won’t be long before the driver’s just the blobby thing behind the wheel to keep an eye open as clever technology does its stuff. That said, modern technology is certainly doing wonders for tasks that many find irksome and difficult behind the wheel, and Ford are cleverly tapping in to their new technology to demonstrate just how helpful their new cars now are for the stressed driver with the Ford Primary Brand campaign. Ford‘s new Primary Brand campaign is focusing on technology like the new(ish) Active Park Assist that uses sensors to measure parking spaces as you drive by (not too quickly – you have to give it a chance) and then, at the push of a button – with the driver just following instructions for brake, gears and accelerator – neatly parks your new Ford for you.

Lotus appoints Mansory as official car customiser

Lotus appoints Mansory to customise their cars Lotus has teamed up with car customiser Mansory to create custom versions of its Exige, Elise and Evora. Car makers in the upper echelons have customers who want to make their car more individual than a regular options list can manage. So they either have their own in-house bespoke service – like Ferrari’s Tailor Made – or they appoint an official customiser.

Volvo P1800 celebrates 50 years

So far, 2011 has been a significant year with the Jaguar E-Type, Aston Martin DB4-GT Zagato and BMW 'Neue Klasse' all celebrating their 50 year anniversaries. The Volvo P1800, which celebrates its half century anniversary this year, is yet another car entering this exclusive club. The svelte Swedish coupe is ‘perhaps Volvo’s most internationally renowned model,’ according to the brand, and it's easy to see why.