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Audi does Vegas

Rupert Stadler, chairman of Audi AG, became only the third car company executive to deliver a keynote address at the Consumer Electronics Show, and he did it--as all the best Toastmasters do--by starting with a joke. “When I received the invitation to speak here this year, I thought: why don't I bring a nice example of an electronic device made by Audi,” said the chair. “Ladies and gentlemen, meet the Audi E-tron Spyder concept car.

Michelin Challenge Design 2013 competition deadline next Friday

The Michelin Challenge Design 2013 competition deadline is fast approaching – you only have until 1 June to submit your designs. The theme of this year's competition is ‘HALF! Lightweight with a Passion', with entrants being asked to explore lightweight vehicle development by designing a family vehicle for four to six people.  The design has to adhere to consumers' safety and comfort needs as well as usability on current road infrastructure and production feasibility using modern technology, materials, powertrain solutions or manufacturing solutions.

Kia styling chief Schreyer is fluent in Koreapean

The way Peter Schreyer sees it, there is one key difference between European and Korean automakers: Europeans design from the heart, Koreans from the head. "In a European company, everybody is a car driver, a car enthusiast," says the Germany-born design chief of Kia Motors Corp. "Everybody from the CEO to the little designer to people on the production line, they want to build cars they want to drive themselves." Koreans can be more market-oriented: "They look at the big picture, which markets to explore or conquer.