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Kia turn to consumer reviews to drive the brand

Kia is launching a brand awareness campaign in the UK with the main focus being on over 3000 consumer reviews on the Kia website. It looks like Korean twins Hyundai and Kia are both going to be concentrating on building the value of their brand in 2013. Yesterday we learnt that Hyundai are to focus on brand building in 2013 rather than chasing big sales increases, and today Kia has revealed it is following a similar path with a new marketing campaign built round consumer reviews of Kia cars.

Mercedes A45 AMG – with Lewis Hamilton & Nico Rosberg (video)

That lump is a 2.0 litre turbo 4-cylinder that produces a not insignificant 355bhp and 332lb/ft of torque, which is enough to get the pocket rocket A45 to 62mph in a competition busting 4.6 seconds. And with the A45 AMG heading towards Mercedes showrooms soon, MB are bust promoting their new hot hatch, and what better way to do that than rope in your own highly paid F1 drivers to add a bit of performance gloss? So Mercedes has put Lewis Hamilton behind the wheel of an A45, Nico Rosberg in the passenger seat and a ‘Good Fairy’ in the road to sort out arguments about who should get to drive.

Suzuki sedan heads for December introduction in the United States

It's been awhile since we've shown you some spy art of Suzuki's upcoming sport sedan foreshadowed by the Kizashi concepts. But we got a fresh look at the car on Thursday--with the "spy" art helpfully provided by Suzuki. It was attached to a "save the date" e-mail to members of the North American Car and Truck of the Year jury.