MINI’s Olympic Marketing Masterstroke

BMW has spent £40 million sponsoring the 2012 London Olympics, but it’s a small fleet of remote controlled MINI’s that provide the value. BMW has done all it can to promote its sponsorship of the 2012 London Olympics, and with a spend said to be in the region of £40 million, who can blame them? But it’s not just local shopkeepers and enthusiastic small businesses that are hamstrung by Olympic rules on advertising, the Olympic sponsors are too.

Ford Fiesta (2008): first official pictures

By Tim Pollard First Official Pictures 15 February 2008 00:01 You’re looking at Ford’s new Fiesta. The new supermini shares around half its parts with the Mazda 2 – which means the newcomer is the same size as today’s Fiesta but slightly lighter. Its diet will pay dividends in sensible things like emissions and fuel economy, but should also make it fun to drive.After months of speculation, we can finally see how closely the Fiesta has followed the Verve concept car, shown at numerous international motor shows.

Saab at the London motor show 2008

Saab 9-4X and 9-X star on the Saab stand at the London show – but we've seen both before By Gavin Green and CAR reader reporter asp Motor Shows 22 July 2008 23:28 A quiet show for Saab, but then this is a brand with which waiting has become synonymous. What’s new on Saab's London motor show stand? They’ve both been at other motor shows around the globe, but new-to-Britain are the 9-X and 9-4 concepts.