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Designer Interviews: Nelly Ben Hayoun, experience designer

This article was first published on WGSN-homebuildlife, the online trend forecasting and product design tool provides analysis, research and global creative intelligence for the fashion and apparel industry. Shortcuts Originally trained in Textile Design at ENSAAMA, Nelly Ben Hayoun graduated with an MA in Design Interactions from the RCA in 2009 She is now a lecturer for Central Saint Martins' Textile Futures MA course, and participates in conferences and events all over the world as well as regularly running workshops Ben Hayoun is currently touring her International Space Orchestra film, which will be presented at Design Indaba and is also on show at Z33's latest exhibition Space Odyssey 2.0 Read WGSN's new experience design report, Dematerialised, for more on where this trend is heading for consumers Nelly Ben Hayoun specializes in designing large-scale and transformative experiences, often with a connection to space science. Her projects to date have included research proposals for future meats, forming an orchestra of scientists and futurists to perform an opera inspired by ground control, inventing a chair that simulates a rocket launch, and creating the experience of being inside a massive sonic boom.

So which is your greatest performance car?

CAR took eight of 2010's best sports cars to France to test for the best in our Performance Car Of The Year test. After six days, 2500 miles and much toil (honestly), we anointed the Ferrari 458 Italia as the finest performance car of last year. But do you agree with the result?

Sergio Marchionne wants to build Mazda in Fiat & Chrysler plants

Fiat boss Sergio Marchionne wants to build Mazda cars in Fiat and Chrysler plants around the world. When Alfa Romeo and Mazda revealed last week that they would be developing a new small roadster together – well, Alfa Romeo would take the next generation MX-5 and sculpt on a new body to make a new Alfa Spider – we suggested Mazda would be better of getting Fiat to build their cars. It seems Fiat boss Sergio Marchionne thinks the same.