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VW launches 'Think Blue' campaign to pitch green initiatives

Volkswagen is trying to recreate the magic of its 1960s marketing of the Beetle by bringing its "Think Blue." marketing campaign to the United States to promote eco-friendly driving and green initiatives. The campaign - under way in Europe since last year - launches to coincide with a VW partnership with the Museum of Modern Art in New York City and Tuesday's grand opening of its new factory in Chattanooga, Tenn. VW calls the Tennessee plant "one of the world's greenest automobile factories." " 'Think Blue.' " bears witness to our holistic understanding of sustainability," said Jonathan Browning, CEO of the Volkswagen Group of America.

Peterbilt and Local Motors launch online competition

Peterbilt Motors has teamed up with Local Motors to launch a new online competition, the Peterbilt Road Icon Generation 2 challenge. The challenge is to design the next generation Peterbilt Icon, using existing elements of the cab to create a more aerodynamic, modern and stylish product. Designers will have the support and feedback of Peterbilt designers and engineers throughout the submission stage.

Corvette C7 makes its debut in Gran Turismo 5

An unusual one, this: from today, gamers playing Gran Turismo 5 will be able to test drive the new Corvette C7 - two months before it's revealed to the world at the 2013 Detroit auto show. The makers of GT5 on PlayStation have modelled a camouflaged 'Vette C7 with Chevrolet's approval. We can't remember a manufacturer letting the public 'loose' in a prototype quite so far ahead of a car's launch before.