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GM considers flagship sedan for Cadillac

Cadillac is considering a large, flagship sedan to take on the Mercedes-Benz S-class and BMW 7-series, a top General Motors official says. Mark Reuss, GM's president for North America, told Automotive News last month that a new flagship is on the table as GM maps its go-global strategy for Cadillac. A flagship would be a continuation of how GM has been positioning Cadillac's lineup to go head-to-head in each segment with BMW, Mercedes and Audi.

Lexus confirms plans for baby IS

By Ben Pulman Motor Industry 22 October 2008 14:15 Lexus has officially confirmed it will build a BMW 1-series rival. Speaking to the German media, European company MD Tadashi Arashima told reporters: 'We will offer a Lexus in the compact class'. He explained that Lexus needed 'smaller and more efficient vehicles' in the face of European CO2 regulations.

Gorden Wagener on how Mercedes is "moving from a traditional luxury brand to a modern luxury brand"

Mercedes' 'home' design studio in Sindelfingen, Germany is housed in an expansive 30,000-square meter building designed by Renzo Piano. The lobby is unassuming, but we're soon through into what Mercedes' grandly calls 'the Vision Room.' It's here that strategic meetings are held with the firm's board, and where we meet Gorden Wagener, Mercedes' head of design since 2008. It's in the Vision Room that Wagener convinced the Mercedes board of the merits of his overarching design philosophy: 'sensual purity'.