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CAR tech: who's to blame for your car's terrible fuel economy?

In early 2013 Audi lost a case brought by the Advertising Standard Agency (ASA) because of ‘misleading’ fuel economy figures used in an advert, after a customer complained they couldn’t get anywhere near the 68mpg quoted. The court case once more exposes the yawning gap between officially sanctioned mpg figures and those experienced by owners. A recent study by the Independent Council on Clean Transportation (ICCT) looked at cars sold in the UK and Europe, and discovered the difference between official mpg figures and real-world driving had grown from 8% in 2001 to a barely believable 21% in 2011.

Book captures Ford's Farley launching F-bomb at GM

A new book about the Detroit auto industry rebuilding itself is showing that old rivalries are still alive and kicking in the Motor City. In Once Upon a Car by Bill Vlasic, Ford Motor Co.'s marketing chief lobs an F-bomb at General Motors. "We're going to beat on them, and it's going to be fun," the book quotes Jim Farley, Ford's group vice president of global marketing, sales and service, as saying.

'Stay Hungry, Stay Foolish': A tribute to Steve Jobs (1955-2011)

The recent passing of Steve Jobs, co-founder and CEO of Apple, has found us mourning the loss of a visionary who brought not only technology and functionality to the product design industry, but also transcended the boundary into automotive design. Jobs succeeded in making what was at the time a foreign invention – the personal computer, a device impeded by its lack of usability – attractive to the masses by making it simpler, intuitive and essentially more functional for those who didn't hold a PhD in physics. From his previous experience with the artistic qualities of calligraphy, Jobs took a sector that was so inward looking that it risked alienating the consumer – regardless of its capability – and wrapped it up in a warm, aesthetically appealing package that could be more easily understood.