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Peugeot puts RCZ designer on Twitter
Fri, 18 Jun 2010Like many automakers, Peugeot is now making conspicuous use of social media platforms as a component in its new car launch campaigns and in order to manage customer relations online. For its new RCZ coupe, Peugeot in the UK has been running a social media campaign under the strap line "It chooses you", with associated Twitter and Facebook accounts – which culminated with a member of the public winning an RCZ last week. For auto designers, there was little interest in the campaign up until last week, when Peugeot put RCZ designer Boris Reinmöller behind a computer terminal and opened him up to a public Q+A session through its Twitter account.
First Sight: BMW Zagato Coupé
Thu, 31 May 2012"I've been looking for a way to collaborate with Zagato and Nori [Norihiko Harada, Chief Designer Zagato] for around 20 years," explains Adrian van Hooydonk, Senior Vice President BMW Group Design as we stand in the shadow of the magnificent Villa Erba. "Last year at this event we had a conversation and decided that it was the right time to do something." BMW and Zagato both have history associated with the Concorso d'Eleganza Villa d'Este – Europe's most glamorous car show – yet until last weekend the two illustrious names had never crossed paths. The BMW Zagato Coupé marks the first project between the two and the first Italian-designed car to wear the blue and white propeller since the 2003 Bertone Birusa.
New Jensen Interceptor to be built by CPP
Tue, 20 Sep 2011The first image of the CPP Jensen Interceptor Ever since we first reported on just how good CPP are at what they do a couple of years ago, we’ve had umpteen stories about the boys from CPP and their ambitions – with the help of ‘Vlad the Investor’ – to make a real mark on the high-end car market. And now comes the news that CPP are to design and build an all new Jensen Interceptor. Yes, we’ve had other stories in the last few years about ‘New’ Jensen Interceptors, but they’ve all been about updating original donor cars to make them fit for the 21st century.