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Gorden Wagener on how Mercedes is "moving from a traditional luxury brand to a modern luxury brand"

Mercedes' 'home' design studio in Sindelfingen, Germany is housed in an expansive 30,000-square meter building designed by Renzo Piano. The lobby is unassuming, but we're soon through into what Mercedes' grandly calls 'the Vision Room.' It's here that strategic meetings are held with the firm's board, and where we meet Gorden Wagener, Mercedes' head of design since 2008. It's in the Vision Room that Wagener convinced the Mercedes board of the merits of his overarching design philosophy: 'sensual purity'.

Ken Okuyama Design USA Inc. moves into former Mercedes Advanced Design studio

Ken Okuyama Design Co. Ltd celebrated the growth of its US subsidiary with the opening of its new California Design Center at 17742 Cowan, Irvine. Previously occupied by Mercedes-Benz Advanced Design, this purpose built design studio provides Ken Okuyama Design's clients access to both the creative talent of Ken Okuyama Design as well as a creative center.

Lexus launches 'Design Matters' campaign

Lexus has hosted an event called ‘Design Matters' in New York City, as part of a new strategy to showcase the brand's commitment to design. Toyota's global president Akio Toyoda attended the event along with Mark Templin, executive vice president of Lexus International, who said, "Lexus is expanding as a global company and we need to speak to a broad global audience. There's no better way to do that than through design." Templin used the event to announce its other design-related campaigns.