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GM returns to Super Bowl, new ads upcoming for Camaro, Caddy

If there's one thing Joel Ewanick has made clear since joining General Motors Co. three months ago, it's that he doesn't let grass grow under his feet. And the company's vice president of marketing isn't slowing down anytime soon: In a wide-ranging interview with Advertising Age, an affiliate of AutoWeek, Ewanick let drop that the automaker will return to the Super Bowl in 2011; that an ad campaign will break next month for the Chevy Camaro; and that there's a new tagline coming for Cadillac, "The new standard for the world." "We have so many projects in the works right now," he said.

Geneva Motor Show 2007

Highlights from the 2007 Geneva Motor Show include the Giugiaro Vadho concept, Renault Clio Grand Tour concept, Toyota Hybrid X, Ford Mondeo, Mazda 2, Rinspeed eXasis, Opel GTC concept, Dodge Demon concept, Hyundai HED-4 Qarmaq concept, Bertone Fiat Barchetta concept, Mazda Hakaze concept, Maserati GranTurismo, Audi A5, Mercedes C-Class. Go to the Geneva Motor Show 2007 index  

McLaren P1 production starts in Woking

McLaren P1 production starts in Woking The Geneva Motor Show in March saw the arrival of the first production version of the new McLaren P1 (and its arch-rival, the LaFerrari). But it’s taken until now – seven months later – for McLaren to finish final testing of the P1 before pressing the button on their clinical assembly line to start customer P1s rolling out. In between the reveal at Geneva and production starting, McLaren have been having a bash at the Nurburgring (with mixed results) and doing some final hot weather testing on the P1, but now – apart from a few inevitable tweaks once the P1 gets out in to the real world – the P1 is ready for its customers.