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Hyundai & Kia responsible for big positive impact on European economy

A report by economics consultants London Economics reveals the big positive impact Hyundai and Kia are having on the European economy. We already know that both Hyundai and Kia are looking at 2013 more as an exercise in building their ’Brand’, rather than simply selling more and more credible cars. ‘Brand’ is often as much about perceptions as anything else, so if you can address any possible negatives for your brand, as well as producing cracking products, you’re on to a winner.

Interior Motives Design Awards 2011

After months of waiting, the Interior Motives Student Designer of the Year 2011 has finally been announced. At a glamorous awards ceremony at Frankfurt's Cocoon Club earlier this evening, the world's top designers and automotive journalists gathered together to watch Felix Godard from Strate Collège in France sweep to victory at the Interior Motives Awards, securing himself a total prize of $5,500 and one the most prestigious accolades in the world of automotive design. Launched earlier this year and themed ‘Back to Basics – Making Cars for People, Not Markets', this year's contest attracted entries from an incredibly diverse range of schools and nations, including Israel, the Czech Republic, Australia, Taiwan, Canada and China.

Yorkshire composer makes music from car sounds

Car Sounds Music by Mark Marrington Yorkshire composer Mark Marrington has created ‘Dance Music with a vehicular Twist’ in a composition using car sounds. Making ‘music’ from car sounds is nothing new. If you’re a Top Gear fan you’ll remember music maestro James May doing something similar with TG’s theme tune Jessica to some derision, and the boys clicked and shut a trio of BL’s best to the tune of Pink Floyd’s ‘Money’.