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Icona reveals first render of Vulcano super sportscar
Thu, 21 Mar 2013Icona will unveil a one-off super sports car dubbed Vulcano at next month's Shanghai auto show. The Vulcano was coachbuilt in Italy and was designed by the Shanghai-based Italian design house to show an evolution of its design language, first seen on the 2011 Icona Fuselage concept designed by Samuel Chuffart, Icona's design director. Icona says the design aims express the power within the hood while keeping the shapes harmonious.
Hyundai Suicide ‘Advert’ causes a rumpus
Fri, 26 Apr 2013It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.
Audi Q3 RS confirmed – but it won’t be badged RS
Wed, 26 Oct 2011Audi Q3 RS confirmed - with 300bhp but no RS badge Back in June we reported that Audi are working on a quick Q3 with something around 300bhp. We didn’t think it would get to market as the Q3 RS (Audi will want to protect the RS badge) but it would almost certainly arrive. Which seems to have been confirmed.