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Porsche And Jaguar Rise To Digital Prominence

THE LATEST automotive search data from leading independent digital marketing agency, Greenlight, reveals Porsche and Jaguar have replaced Toyota and Citroen to become two of the ten most popular car brands that UK consumers have been eyeing up online. Greenlight’s quarterly report identified the most popular search terms and phrases consumers used when they searched on Google UK for cars in November, and ascertained which car manufacturer and dealer sites were most visible to their searches. According to the firm’s research, over 11 million searches were made by consumers looking for cars online, up almost 5% on the previous quarter.

New 2013 Mazda 6 Estate revealed

Mazda has revealed the new 2013 MY Mazda6 Estate in Japan ahead of its debut at the Paris Motore Show in September. When Mazda revealed the new Mazda6 (well, most of it) a week ago, we did say we half expected they’d arrive with the new Mazda6 at the Paris Motor Show in September with the new Mazda6 Estate alongside. Looks like we were right.

Is the McLaren P1 order book about to close?

We’re hearing that McLaren is ready to close the order book for their P1 supercar before the specification – or the car – have been fully revealed. We’ve had the reveal of the P1 Concept – and seen it floating round the world as McLaren drum up potential customers with enormous bottomless pockets – and we’ve even seen the P1 on the move as McLaren shake down the development version of the P1. But so far we haven’t had the full specs of the P1 revealed and, as far as we can tell, McLaren hasn’t even divulged the full details of the P1′s power and performance to potential customers – no matter how wealthy they are.