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Volkswagen Woofwagen – There’s a dog for every VW (video)
Thu, 31 Oct 2013There’s a dog for every Volkswagen Instead of focusing on marketing just one car in its enormous range, Volkswagen UK has decided to go mad and produce one video advert for its entire line-up. Sensibly, VW has used a simple mechanism to make sure the advert gets the attention of British car buyers by using 36 different dogs to identify with the over 20 car VW model range (and it’s not the first time VW has used a lot of dogs to promote their cars). With getting on for half of all UK households owning at least one dog, it’s a simple way to get attention from viewers along with lots of ‘Aaahs’ and ‘that one looks just like ours’ to keep attention to the end of the sales pitch.
Chrysler, Hyundai-Kia, VW lead industry to 14 percent sales gain
Thu, 01 Dec 2011U.S. auto sales--led by big gains at Chrysler Group, Hyundai-Kia, Mercedes-Benz and Volkswagen--rose 14 percent last month for their biggest increase since April. On a seasonally adjusted annual basis, sales reached 13.6 million units last month.
2012 Lexus GS: UK to get GS 450h & GS 250 – but no diesel
Thu, 28 Jul 20112012 Lexus GS to get a 2.5 litre V6 in the UK - the GS 250 The more we learn about the 2012 Lexus GS the more appealing it becomes which, considering the current GS is the most appealing driver’s car in the Lexus range, bodes well for the new GS. We know, for example, that Lexus intend the new GS to be a “…high-performance concept that can deliver an inspiring driving experience.”, which is an easy PR statement to make, but a not so easy promise to fulfil. But if early reports are anything to go by, it’s all looking rather interesting.