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Now it’s the turn of Hyundai to take a swipe at GM’s marketing

Hyundai's 2012 Super Bowl Advert (video below) With the news that General Motors are to pull out of Super Bowl advertising Hyundai steps up to tell GM they’re wrong. It’s really not been GM’s week. Last week they came out and told the world that ads on Facebook aren’t worth the advertising cost and that they were pulling their spend from the (now) newly floated social media site.

Jeff Koons creates 17th BMW Art Car

Jeff Koons has unveiled his latest creation the 17th BMW Art Car, a M3 GT2 racecar painted in a vibrant explosion of colors that will race at Le Mans on 12 June. "I wanted to make visual the raw dynamism, the power and the vitality of this car," he told CDN at the Centre Pompidou in Paris last week. "The car's biological narrative is to perform.

Design Contest: Renault Design competition 'Imagine Espace in 2024'

The competition to 'Imagine Espace in 2024' has been won by Romain Gauvin, a fifth-year student at Strate Coll?ge in Paris. Renault Design organized the competition to coincide with the 20th anniversary of the Espace, inviting entries from students at its partner design schools in France (Strate Coll?ge) and Germany (Pforzheim University). "My intention was to design a car that travels on the ground yet feels like it is soaring through the sky, like flying a hang-glider", explains Romain Gauvin.