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Fiat 500L: Now it’s the ‘Fatherhood’ video
Fri, 15 Mar 2013Fiat has followed up their viral ‘Motherhood’ video for the new 500L with a new version to balance the gender bias – ‘Fatherhood’. That was because Fiat managed to tap in to the woes of parenthood (or, more precisely, motherhood) with a bit of a hip-hop ditty by a vexed young mother, bemoaning the changes motherhood has wrought on her life. It was a clever bit of marketing to target grown-up lovers of Fiat’s funky little 500, with the family sized version of their favourite car offering solace for a very different lifestyle.
McLaren P1: The Bahrain Photo Shoot
Thu, 14 Feb 2013On a tour of the Middle East – and ahead of a debut at the Geneva Motor Show – the McLaren P1 has been photographed at the Bahrain International Circuit. That drip of information has included everything from the development version of the P1 on video, the first view of the instruments on the P1 and, most recently, the first interior photos of the P1. Now, whilst McLaren are busy touring the P1 round the Middle East, they’ve taken the opportunity to get a new set of stunning photos of the McLaren P1 at the Bahrain International Circuit showing the P1 in a set of beautifully lit and shot photos.
Webinars: Using an ecological microfiber material for automotive interiors
Tue, 06 Apr 2010CDN's third webinar 'Driving the Green Way: the First Ecological Microfiber for Automotive Interiors' was presented by Miko on 31 March, 2010. View the recorded webinar in our archive by clicking the above link. You can also find out more about the Italian company and its ecological production and manufacturing processes, plus the application of its Dinamica microfiber material on seating areas, door panels and roof lining – as well as on steering wheels, gear shifts and parking brakes – in the following article.