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2012 Ford Focus: A different kind of test drive for consumers

Ford is rolling out a fairly simple idea in August to get consumers interested in the 2012 Ford Focus--drive it. But instead of the usual dealership experience, where potential buyers are often accompanied by a sales person, Ford is now pitching the new Focus to customers on more neutral turf, which the aim of highlighting the technological and handling prowess of the car. The program is being billed as “Start more than a car.

Seat Tribu concept (2007): first official pictures

By Ben Pulman First Official Pictures 06 September 2007 05:00 That colour is Seat, but that’s not the swooping Seat design I know That’s exactly what Seat wants you to think. This is the first car designed by Luc Donckerwolke and, like the Salsa concept shown in 2000, it previews Seat’s future design direction. And in case you’re already having doubts, just remember that Mr Donckerwolke is the dab hand behind such automotive delights such as the Lamborghini Murcielago and Gallardo.

Camouflaged Cadillac ELR spotted on the road

Autoweek reader Josh Lindquist recently snapped these photos of what may be a camouflaged Cadillac ELR cruising around metropolitan Detroit. While the photos don't show the car from every angle, its lines are strikingly similar to those on the ELR featured on Cadillac's official Web site. The ELR first appeared as the Cadillac Converj concept in 2009.