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BMW and Merc to join forces

By Georg Kacher Motor Industry 08 February 2008 13:03 CAR Online today reveals the extent to which BMW and Mercedes are plotting to cooperate on future models. In a wide-ranging plan, the two German premium marques could join forces to take on the might of Audi, with its backing and economies of scale of the whole Volkswagen group and, increasingly, Porsche. BMW chairman Norbert Reithofer and his counterpart at Daimler, Dieter Zetsche, are coming to the conclusion that the two brands – for so long, fierce rivals – should work together rather than fight against each other.

Audi names new U.S. boss

Marketing veteran Scott Keogh is taking the helm of Audi of America. Keogh has been Audi's chief marketing officer for six years. He replaces longtime Audi president Johan de Nysschen, who left earlier this month to take a top position at Japanese luxury brand Infiniti.

Victor Muller dusts off the Spyker D8 Peking-Paris

Spyker D8 Peking-Paris Victor Muller is back trying to grab more investors with plans to put the Spyker D8 Peking-Paris in to production. Again. Just when we thought the demise of Saab would see Victor Muller buy a pipe and slippers and retire to Switzerland to contemplate his motoring adventures in to his dotage, CPP goes bust after Vlad the Investor went slightly overdrawn and Victor snatches Spyker back from its UK sojourn as a platform for more grandiose plans.