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Mercedes-Benz backs Smart with ads, deals
Tue, 12 Jul 2011Smart USA will launch a TV, print and digital marketing campaign by year end to jump-start the struggling microcar brand that Mercedes-Benz USA took over on July 1. "People are not avoiding the brand or the product, but there is a great majority of people who are not aware of the brand," said Tracey Matura, the new general manager of Smart USA. Mercedes is also offering lease and finance deals for the Smart brand through its Mercedes-Benz Financial Services captive finance arm.
Design Contest: Michelin Challenge Design announces 2008 theme and call for entries
Tue, 30 Jan 2007Michelin Challenge Design, one of the world's fastest growing transportation design programs, has announced it will continue its focus on safety in 2008 under the central theme of 'Safety over Size.' The 2008 theme was announced at the North American International Auto Show in Detroit, where the Michelin Challenge Design exhibit showcased works from vehicle manufacturers, students, as well as the first full-size concept to be submitted by an independent entrant. Rising energy costs, urban congestion and environmental concerns are all contributing to an increased interest in smaller vehicles, but consumers are often hesitant to consider smaller vehicles due to safety concerns that are both real and perceived. Participating designers are encouraged to 'throw away the book' and to present ideas that enhance the real and perceived safety and security of smaller vehicles through design innovations in areas such as accident avoidance, enhanced driver controls, survivability and visibility.
Rally Champ Heads To Goodwood
Fri, 06 Jun 2014FRENCH car maker Citroen has confirmed that nine-time World Rally Champion Sebastien Loeb will attend the 2014 Goodwood Festival of Speed, making a comeback behind the wheel of his DS 3 WRC rally car. Loeb will be putting in appearances on the famous Goodwood Hillclimb, as well as the popular Forest Rally Stage on Saturday 28 and Sunday 29 June. Commenting on the news, Lord March said: "It's very exciting for all of us at Goodwood to be welcoming Sebastien Loeb back to the Festival of Speed.