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Cadillac ELR
Thu, 18 Aug 2011Cadillac has revealed the ELR: a production version of the highly-acclaimed Converj concept revealed at the 2009 NAIAS in Detroit. The new luxury coupe will be equipped with extended-range electric vehicle technology – essentially a T-shaped lithium ion battery powering an electric drive unit mated to a a four-cylinder engine-generator, which propels the car when the battery's energy is low. "There's no mistaking it for anything but a Cadillac, an aggressive, forward-leaning profile and proportion showcases a uniquely shaped, modern vision of a personal luxury 2+2," said Ed Welburn, GM vice president, Global Design. Welburn also stated that the Converj concept sparked the idea of combining the desirability of a grand touring coupe with electrification.
Honda Fit EV prices drop
Thu, 30 May 2013Responding to price-dropping offers from other automakers on their electric vehicles, Honda will slash the lease deal for its Fit EV starting in June. From the current level of a zero-down, $389/month lease, Honda has lowered the price to zero down and $259/month. Also, for any current holder of a Honda Fit EV lease, effective June 1, their monthly lease payment will also drop to $259 a month.
Infiniti: M can be about mpg or zip
Mon, 29 Nov 2010Infiniti will face a new marketing challenge when it introduces its first hybrid vehicle next spring, the 2012 M35h sedan. Since the import brand has never sold a hybrid, officials will be attempting to learn which marketing chord resonates more with its customers: performance or fuel economy. "The marketing will center on the point that hybrids have always been about compromise," says Ben Poore, Infiniti Business Unit vice president.