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Mini Vision concept: what does it say about the brand's future?
Thu, 01 Aug 2013The sight of Mini design head Anders Warming presenting a holographic, 3D projection of the Mini Vision concept as if appearing in his own cartoon was certainly a new one on us, but it captured the quirky, slightly left-field image the subsidiary of BMW Group has cultivated since its relaunch 13 years ago. As the 'Vision' tag suggests, this is billed as a marker of intent for the brand's future design direction rather than a pre-production teaser of the new Mini hatchback (Cooper in most markets) we'll see later this year. However if the third-generation 'new' Mini doesn't look remarkably similar we'd be amazed, such is the level of productionized detailing on this purely digital model.
Now it’s the turn of Hyundai to take a swipe at GM’s marketing
Tue, 22 May 2012Hyundai's 2012 Super Bowl Advert (video below) With the news that General Motors are to pull out of Super Bowl advertising Hyundai steps up to tell GM they’re wrong. It’s really not been GM’s week. Last week they came out and told the world that ads on Facebook aren’t worth the advertising cost and that they were pulling their spend from the (now) newly floated social media site.
CAR magazine app: the new digital edition of CAR
Thu, 20 Sep 2012CAR magazine has launched its new monthly iPad edition – the CAR magazine app. It's available now to download from Apple Newsstand and iTunes. The CAR magazine app is a digital edition of the monthly mag, tailored to work beautifully on iPads.