Hangkai 2stroke 3.5hp Outboard Motor Air/water Cooling Fishing Boat Engine on 2040-parts.com

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

Trevor’s Back! TVR sold to new British owner

TVR sold to a new British owner, Les Edgar TVR – once the pride of Blackpool – effectively disappeared from the car scene in 2006 when its Russian owner, Nikolai Smolensky, shuttered up TVR just two years after he bought it from Peter Wheeler and last yeare announced there would never be another TVR. But it now seems TVR has been sold to a British businessman, Les Edgar, who has bought the rights to the TVR name and the right to manufacture parts for existing cars. So far, the only evidence of a return is a new splash page on the TVR website (pictured above) which tells us that TVR are ‘Roaring Back’.

MG Zero Concept at Beijing

The MG Zero Concept has been revealed at the Beijing Motor Show It’s good to see a new MG. True, it may not be everyone’s idea of where MG should be, but at least Morris Garages lives to die another day and stays alive as a marque, which is more than you can say for Riley or Hillman or Humber or Triumph or Rover or Austin or Morris or Alvis or… What this may be is the MG2 we snapped being loaded on to a trailer in China a few weeks ago, but there is so little detail from MG in the press release on the MG Zero concept they might just as well not have bothered. If we’re going to get treated to a new MG – concept or not – it would sort of help if we got some detail.