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Pagani Huayra: In the U.S by 2013 say Pagani

Pagani Huayra - now heading for the USA in 2013 At the weekend we broke the news that Pagani were not going to be able to take the Huayra to the US for the foreseeable future, as they’d had their application for a Temporary Exemption from Advanced Air Bag Requirements denied by the DOT. Which we’ve known was likely for months. So we asked why Pagani continued with its US launch and continued taking orders for cars it knew, almost certainly, it wouldn’t be able to complete.

Hyundai announces Shell as partner for 2014 rally return

By Damion Smy First Official Pictures 10 December 2013 12:00 Hyundai has announced Shell as the major sponsor of its World Rally Championship and revealed its 2014 livery ahead of its first event – the Monte Carlo Rally – in January. The official name of the team is the Hyundai Shell World Rally Team. It also confirmed a new sub-brand to build road-going performance cars, called N, with further details to be announced.

New Hyundai Sant Fe Super Bowl adverts the most effective

It’s been revealed that Hyundai got the most bang for its Buck with Super Bowl adverts for the new Santa Fe increasing Hyundai site traffic by 1000%. So, with figures like that and a huge captive audience, it’s no wonder car makers like to strut their latest products in front of the Super Bowl audience with the hope of a big return in sales. Umpteen car makers ran TV adverts in the 2013 Super Bowl, but it looks like Hyundai has come out very much on top, with Edmunds reporting a traffic increase of 738% in traffic for the new Hyundai  Santa Fe after Hyundai ran its adverts and the US Autotrader site a massive 1000% increase.