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75% of BMW 2 Series Active Tourer buyers will be new to BMW

75% of BMW 2 Series Active Tourer buyers will be new to BMW The new BMW 2 Series Active Tourer – BMW’s front wheel drive small family mover – went on sale in the UK in May and looks set to take on the Mercedes B Class and bring new buyers to the BMW brand. BMW say they are expecting around three quarters of all buyers of the new 2 Series Active Tourer will be new to the brand, which is a big opportunity for BMW. BMW purists may bemoan the front wheel drive setup as a betrayal of all BMW stands for (although you will be able to get xDrive 4WD versions), but for BMW it’s a very pragmatic way to go.

Audi reveals 2014 TT interior at CES

To reveal a new car’s interior before we’ve even seen a concept sketch of the whole vehicle sketch seems odd. But nevertheless, that’s exactly what Audi has done with its 2014 TT, unveiling the car’s cabin at the Consumer Electronics Show (CES) in Las Vegas. The German firm’s choice of venue is significant, too, underlining how the new TT will “come with a new generation of electronics and connectivity features.” On Bing: see pictures of the 2014 Audi TT Find out how much a used Audi TT costs on Auto Trader The new TT will feature the same “Audi virtual cockpit” as the Audi Sport Quattro laserlight concept – also unveiled at CES 2014 – representing the first appearance of the new tech  a production Audi.

Hyundai ix35 makes it to Harrods

The Hyundai ix35 makes it to a Harrods window display We’re not too sure whether we should take the news that the Hyundai ix35 will take pride of place in one of Harrods’ Brompton Road window displays is indicative of the progress Hyundai has made in the last couple of years, or it’s the new owners’ policy to show its visitors what the proletariat are driving these days. Whichever it is, there will be a top of the range Hyundai ix35 Premium in dazzling white strutting its stuff – well, sitting in the window anyway – in one of Harrods’ window displays for the whole of this week (w/b 7/6). This whole ‘Hyundai in Harrods’ is a bit of PR flim-flam to get some headlines and copy (see, it works) but it does show just how far Hyundai has come.