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McLaren P1: Instant reaction before the Paris motor show

McLaren has just zoomed to the front of the pack of reveals planned for the Paris motor show. This is easily one of the glitziest events on the car calendar, and European shows tend to bring out the best in concepts and style. But the P1 is the leader so far.

Marketing plan for the Scion iQ features parking, driving 'n' donuts

Part of Scion's quirky appeal to Gen Y is a knowing sense of not taking itself too seriously. After all, they're just cars, right? For the marketing launch of the Scion iQ minicar, Scion will have a brief spate of TV commercials that highlight the car's minute size and grand sensibilities.

One Lap of the Web: Russian dash-cam ghost machines

-- Brace yourselves, people: "Dynamic" is not the only marketing buzzword of the moment. Now there's "velocity," which makes sense if you think of cars designed to move forward in some form or another. It actually refers to how fast an auto dealer can get you a cup of coffee, a pat on the back and a signature on the dotted line, as Lindsay Chappelle of Automotive News explains.