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Jaguar ‘How Alive Are You?’ Marketing campaign launches

Jaguar Alive Marketing Campaign Launched Jaguar are launching a new global marketing campaign for the Jaguar Brand – run by Spark44 – focusing on Jaguars as  ’instinctively rewarding performance cars’. Jaguar are launching a new global marketing campaign to convince car buyers that they produce the most appealing range of drivers’ cars…in the world. The Jaguar ‘How Alive are You?’ campaign has been put together by Jaguar’s Spark44 Advertising Agency (which Jaguar Land Rover part own) which aims to show Jaguar in a modern context.

Toyota, Honda continue to dominate car sales

The Japan earthquake in March left many U.S. dealers scrambling for cars, yet the Toyota Camry and the Honda Accord continue to top the chart in car sales after six months. Through the first half of this year, the Ford F-series and Chevrolet Silverado pickups hold the No.

Ford Focus facelift (2014) first official pictures

By Damion Smy First Official Pictures 23 February 2014 23:00 Watch out VW Golf: this is the new Ford Focus that’s been unveiled by Ford ahead of the 2014 Geneva motor show. Gone is the bluff, snouty front end of the current car and in its place are sleeker, narrower front and rear lights, a new bonnet, bumpers and a new grille. Yet it lacks the awkward, guppy-like stance of the Fiesta, which was given its new Aston Martin-esque grille in late 2012, and is a much more sophisticated looking car.