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First Sight: BMW 3 Series Coup�

BMW have released photos of the new 3 Series Coup�, which goes on sale in most markets this summer. Based on the new E90 3 Series launched last year, the third generation of compact coupe marks the introduction of the first ever twin-turbo petrol-powered engine in a production BMW as well as pioneering Direct Injection technology. Specification Two models will be available at launch.

BMW i8's design explained [w/video]

BMW has released a new YouTube video describing how the i8's design attempts to forge a new relationship between functionality and form. The video explains how the i8's design targets practicality – with aerodynamics and fuel efficiency in mind – while maintaining a sporty and dynamic look. A number of cues such as the long wheelbase, short overhangs and sweeping roofline are identified as features that make the i8 such a unique design.

So Cube ads aren't square, Nissan hires college kids

To bring college students into Nissan dealerships to look at the quirky new Cube, Nissan North America has asked for a little help--from college students. Nissan has retained marketing classes at 10 large U.S. universities to create ad campaigns that will run on their campuses this spring.