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Hertz brings back rent-a-racer program with Dream Cars

In 1966 -- at the dawn of the horsepower wars -- Carroll Shelby made a deal with the Hertz Corporation to produce a line of Shelby GT350 Mustangs for rent. Later, the cars would be refreshed and repurposed for sale as GT350-H models. Just as the horsepower wars have returned, so has Hertz' rent-a-racer program.

Ford F-150 to deliver 20 percent fuel-economy gain with V6 engines

Ford Motor Co. today promised a 20 percent improvement in mileage in its 2011 F-150 pickups with a lineup of four new engines. A 3.7-liter V-6 will be standard; a 3.5-liter EcoBoost V-6 with turbocharging and direct injection will be optional.

GM's ad spending nearly doubled in first half, Nielsen says

General Motors Co. nearly doubled its advertising spending in the first half of this year, leading a rebounding auto industry's marketing push, ad-monitoring company Nielsen Co. said.