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BMW i3 EV: More than 8,000 ordered already

The BMW i3 EV already has 8k orders BMW has invested heavily in their new ‘i’ range of electric cars – as much as £2 billion it’s estimated – with the ‘i’ cars being developed from scratch rather than based on an existing BMW model. The first BMW i to be launched is the compact city car BMW i3, revealed in production form in July, which costs from around £30k for the regular EV and an extra 10 per cent for the i3 with a range extender engine. Despite being revealed in July BMW has not yet officially put the i3 on sale, but that hasn’t stopped potential buyers lining up to palce a reservation, with more than 8,000 already signed-up for an i3.

Apple announces 'iOS in the Car'

Since Apple pulled out of the San Francisco Macworld event, the company's Worldwide Developer Conference has taken the place of primacy on its product-announcement calendar. On Monday, they hinted at new Mac Pros, unveiled iOS 7's flattened interface and unveiled their Pandora-fighting iTunes Radio service. That's nice and all.

Ford Fiesta – Good. Fiesta advertising – not so good.

The billboard on a US Fiesta Display (click for bigger image) We have to hand it to Ford. They have handled the introduction of the Fiesta to the US market in a very clever, 21st century way. Their Fiesta Movement campaign paid big dividends and delivered a record level of awareness for a relatively unknown little car in the land of the V8 gas guzzler.