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Mitsubishi revamps U.S. strategy

Mitsubishi plans a different U.S. model lineup and a new production strategy for its assembly plant in Normal, Ill., as it shifts emphasis away from regionally focused vehicles to global small cars, hybrids and electrics. Shinichi Kurihara, CEO of Mitsubishi Motors North America, says the company will launch four new models in the United States within three years, as four slow-selling U.S.-built vehicles are phased out of production by 2014.

One Lap of the Web: Cool cufflinks in your Crown Coupe

-- Want to be the coolest person at your next event "celebrating lifestyle and automotive achievement that will embody the realization of automotive aspiration"? (Note: this was part of a real invitation we received.) You can do no better than buying these cufflinks made from a Cosworth-powered Jaguar F1 car. The bolts were "used to retain the crank within the engine block," says Ledon Gifts in their Etsy store.

Ken Block & Mini-Me – the Video

Ken Block & Rob Dyrdek Driving & Drifting The last report we did on Ken Block was after he delighted Top Gear’s James May with his antics in California, but now we have what can probably best be described as a comic teaser for what will be his next big video outing – Gymkhana 3.0. In this video – dubbed Gymkhana 2.1 – Ken Block gets a new sidekick – professional skateboarder Rob Dyrdek – who takes to a ‘Mini-Me’ kart version of Ken’s WRX Subaru in a playful drifting and playing game. The video is full of amusing comparisons, but just in case you don’t get it’s supposed to be funny we get treated to the Benny Hill theme tune – you know, the one where Benny gets chased in quick-time by a bunch of be-stockinged lovelies.