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Realization of a Dream - Inside Project M

The appeal of social media is growing rapidly for the auto industry. Sites such as Twitter, YouTube and Facebook give brands the chance to communicate in a much more direct manner than mainstream advertising allows. In the best cases these new forms of media are helping brands, and the individuals who work for them, to build relationships and open dialogue with existing customers and potential future ones.

Big Willie Robinson: 1942-2012

Big Willie Robinson was as much legend and myth as flesh and bone, and at six feet, six inches and weighing 300 pounds, with 21-inch biceps and a 58-inch chest, there was a lot of flesh and bone. Robinson was more than a drag racer, promoter and sanctioning-body president. He was the man who used the power of horsepower to unite people of all colors and creeds under the banner of drag racing, once saying at a race, “Ain't no colors here, it's all just engines.” As the founder and president of the National and International Brotherhood of Street Racers, he used racing to bring the races together.

BMW revives four-cylinders for better mileage

BMW is bringing four-cylinder engines back to the U.S. market as one response to the scheduled increase in fuel-economy regulations. BMW quit selling the four-cylinders for its 3-series lineup in 1999 because of low demand, but gasoline cost only $1.14 per gallon at the time.