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Design Services: Ficosa International

In the hierarchy of car design the exterior of a powerful sports car is usually regarded as the highest level whilst the design of some of the smaller functional components tends to sit at the bottom. But even for companies not obviously dependant on sexy curves to help them make money, design is increasingly being recognised as a critical ingredient for commercial success. Whilst most large suppliers have grown their design capability over the last decade, few have truly embraced the potential of having a focus on Design within their corporate strategy.

Car makers to be forced to disclaim ‘Official’ economy figures

We’ve banged on for a long time about the futility of official economy figures, especially as car makers get better and better at ‘gaming’ the official economy tests to produce the results they want. Much of the impetus to create the best headline economy figure for a car is driven by taxation, with car makers well aware that the better the official economy results are, the lower their CO2 will be (CO2 isn’t tested for – it’s just extrapolated from the official mpg) and the more appealing the car will be to buyers, particularly fleet buyers. But a ruling by the Advertising Standards Agency (ASA) against Audi could at least see car makers having to admit in their adverts that the ‘official’ economy figure bears no relation to what owners can expect to achieve in the real world.

Chevrolet Volt (2007): first official pictures

By Ben Oliver First Official Pictures 07 January 2007 03:24 Don't tell me – it's another me-too green car concept that's too expensive and complex to ever be made… Not quite. For a start it's an entirely new concept, and important enough to be General Motor's biggest news from the Detroit show. An electric motor drives the front wheels.